Automated Email Marketing, Autoresponders

Automated Email Marketing Tools

You've probably heard the expression, 'the money is in the list'. It's become a bit of a cliché - but it's the key to successful web marketing.

Over 90% of visitors will not buy on their first visit to your website - in fact, most of your customers will have to see your message more than 5 times before they buy.

Many people starting out on the Internet believe that their main marketing tool is their website. In fact, your main marketing tool is your mailing list. A website is just a way of building your mailing list - by collecting the email addresses of your visitors.

Some examples of how to use mailing lists as part of your marketing strategy are to send a customized newsletter to your subscribers, a mini-course to interested visitors and other sequential auto responders to prospects, your articles to ezine publishers and offers for other products to your customers.

However, managing your mailing lists can quickly become an executive nightmare if you don't have an Automated Email Marketing Tool (AEMT).

Let's discuss AEMT. This is a program that merges personal data into a form letter, schedules follow-up emails, and handles subscribes and unsubscribe automatically.

The first thing you'll need to decide is whether to use a Server Side or Client Side program. A Server Side program is a script that sits on your server, whereas a Client Side program is an application that sits on your PC.

In general, Client programs are capable of much more advanced email management than Server Side programs. But Server Side programs do have some advantages.

With a Server Side program, people who join your Newsletter receive an instant 'Welcome Message'

Server Side programs include an unsubscribe link at the bottom of your Newsletter. The reader just clicks on that link and the cgi program removes them from your mailing list.

With Server Side programs, you don't need to be connected to the Internet while your Newsletter is being mailed out. You just click a button on a web page and you can then go offline. A popular program amongst Newsletter publishers - it mails out your Newsletter and provides automatic subscribe/unsubscribe functions. This program gives you unlimited follow-up auto responders. It allows full personalization of subject lines, headers, footers, ads - every part of every follow-up message can be personalized.

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