Ten Tips To Power Up
Your Article Marketing Campaign

You’re selling a product. You need to get visitors to your site as you realize that the probability of effectuating a sale is directly proportional to your number of hits. What should you do?

Viral marketing involves e-books which are too long for you to write. Link exchanges are a series of hits and misses and you don’t have the time to spare. Google doesn’t seem to like your pages for some strange reason and you’re still stuck at PR zero. What should you do?

Worry not, dear friend. I’m going to tell you all about article marketing, the fastest way of exposing your site to more people and gaining the traffic that really matters.

Article marketing involves the peddling of your articles to as many free articles sites as possible. Search engines love free articles sites, and having a page dedicated to your work would serve you well. Best of all, you’re allowed a resource box where you could prominently display your name as well as a link to your website. This would surely generate some traffic!

The trick is in writing an article that people would love to read and in subtly promoting your product through the same. Do consider the following tips in formulating your article marketing campaign.

1. Write well. By this, we mean that you should write well in accordance with proven methods in web publishing. Web readers are generally more impatient. Keep your paragraphs short, your tone conversational, and your style accessible. Avoid using jargons that common people wouldn’t understand. But still make sure that your article is grammatically sound, flows well, and factually correct.

2. Write with focus. Pinpoint a subject you want to discuss. It should be relevant to your product, as the point here is to generate traffic for your site. Stick with that topic.

3. If you do not have the time to write, you could hire a ghostwriter to do the job for you. Fees for a 300-600 word article range from $5 to $15, but money should not be a consideration for as long as you find a ghostwriter who is perfect for your needs. Additionally, the very essence of a ghostwriting service is confidentiality, so choose one whom you could trust.

4. Your article should be informative. It should not be a sales pitch, or at the very least, an obvious one. Readers frown on ads disguised as articles. The purpose is to provide them with something informative, something that they would want to read.

5. Strategically populate your article with a keyword that is relevant to your business as well as the topic of your work. Search engines love article sites, and more often than not, each page is indexed. Making your article keyword-rich would invite those search engine spiders like crazy!

6. Format your resource box. What is needed is but a short introduction of you. One or two lines will be perfect. Consider this line as an illustrative model: “John Doe has been in the web design business for 7 years. He has come up with many innovative products that have helped webmasters the world over.”

7. Encourage your readers to distribute your article by expressly allowing them to republish it in their websites, or to e-mail it to their friends, provided that your resource box is kept intact.

8. Compile a list of all the free articles directories that you can find. Know the editorial guidelines for each, and if your article would fit them, submit to as many sites as possible.

9. Do not stop writing! Write or commission more articles and repeat the entire process. It’s still a numbers game. The more articles you have distributed, the more chances you’ll have of being read by a lot of people.

10. Practice patience. Waiting could be difficult, but once your article is posted in numerous sites, more visitors are due to come. Give it time. The viral nature of article marketing would soon make its presence felt, that’s a guarantee!