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How Blogs And RSS Can Boost Your Website's Page
Rank
A few months into Internet
marketing and you'll get to realize the importance of search engine
optimization for your online business. Search engine optimization, or SEO, is a
vital approach to have your website figure prominently in search engine result
pages for relevant queries. 80% of the traffic you will be able to generate for
your website would come from search engines, hence the value of tapping into
the market that the said search engines would provide.
A few months
into search engine optimization and you'll get to realize the value of having
your link appear in as many places as possible in the World Wide Web. You
website's link would be a convenient way of directing web users to your pages.
The number of links you have displaced all over the virtual world is reflected
through a statistic called your link popularity. The higher your link
popularity is, the better chances you'll have of driving more traffic for your
website and succeeding with your online business.
There are a lot of
ways by which you could boost your link popularity. A lot!
But one of
the most potent strategies is the use of blogs and RSS.
Blogs, or web
logs as they are formally called, were originally meant to serve as online
journals for people to share the events of their days and their thoughts about
different matters. But with the powerful features attributed to blogs, it was
only a matter of time before Internet marketers discovered their marketing
potentials.
Today, blogs are powerful weapons used by online
businessmen to promote their commercial websites. Let's take a look at the
reason behind this.
>> Search engines love blogs. Try to run a
search about any subject, and chances are, you'll find blogs dominating good
position in the result pages. If you apply for a free blog account like
www.blogger.com which is owned by Google, undoubtedly the largest search engine
in the world with a 67.4% market share, you'll immediately see an undeniable
connection that would favor your needs if you do decide to avail of this
service of theirs.
>> Blogs are accessible for a lot of people.
Blogs are easy to set up and use. Additionally, updating your blog would be a
simple task as well. All you have to do is to type what you want to share and
click on a button to publish. And search engines love regularly updated
content. With blogs, you could achieve this without having to change your
source code.
>> Blogs are free. Whether you decide to use a web
account, like the aforementioned www.blogger.com, or a movable type program
which you could upload on your own server under your own domain name, like
www.wordpress.com , blogs won't require any financial burden.
>>
Blogs have their own network. This interconnectivity would allow you to reach a
new audience which would get to receive your business message.
The
trick is to include your main website's link in your blog entries. These
entries can be in the form of reviews, news items, opinions and the likes.
Instantly, you'd have a high ranking website promoting a link to your main
website, and this would provide a big boost on the volume of traffic for the
latter.
Additionally, blogs can also generate RSS feeds from the
entries therein.
RSS stands for Real Simple Syndication. It's slowly
becoming the industry standard for message conveyance. By 2010, it is expected
that 90% of Internet users would be relying on RSS for their online
communication needs. Currently, RSS 2.0 technology is being used to deliver
highly compressed audio and video files. This means that you could include the
same for your website without alienating users with slower connections.
RSS is a great marketing tool. When your visitors would subscribe to
your mailing list, you could send them RSS feeds instead. Such would be
delivered straight to their desktop, in real time, hence eliminating the
possibility of your message being filtered as spam.
Also, RSS feeds can
be displayed on your website, or websites, in real time as well. This means
that your website, or websites, would be fed with ever-changing content, hence,
increasing their page rank for every relevant search engine query.
With
all these facts, it's no wonder why blogs and RSS are hailed as the greatest
innovations in Internet marketing, the recent years considered. They are two of
the most efficient ways of catapulting your online business to the next level,
as they could most certainly boost the number of visitors that grace your
website, and consequently, the number of sales you'll be able to close.
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This
article is written to provide accurate and authoritative information with
regard to the subject matter covered in it. It is provided with the
understanding that the author and publisher is not engaged in rendering legal,
or other professional services. If legal advice or other expert assistance is
required, the services of a competent professional person should be
sought.
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