|
|
|
|
| |
|
Domain Name Registration and
Hosting
Even before a website is
created, you should get your domain name. Choosing an appropriate domain name
is essential to your website success. You want a name that will reflect your
business, something that is professional, yet catchy enough to grab the
attention of search engine visitors, and it should contain at least one
keyword. The name that you choose will directly impact the success of your
business.
When a potential
customer is doing a search on the Internet, they use specific keywords for that
search. If the domain name does not match the services that you offer, you will
get fewer visitors to your site. It is imperative to the survival of your
business that everything is as perfect as it can be.
When choosing a domain name, keep it short and use
keyword(s) that describe your business services. If the company name does not
describe your services, do not use it as your domain name. It tends to confuse
and frustrate the potential client and they will find another site. Also,
Google offers a page rank system, which ranks the website for content and by
name. If you use the company name as your domain name, and the content does not
have anything to with the domain name, then your website will receive a low
ranking.
Some experts believe that
by using the extension .com for your domain name will give a website more
credibility. There are thousands of companies that you can purchase a domain
name but I recommend BetterWebBusiness.com for the small price ($8.95 or less)
and ease of use. You can check domain name availability there also. It's not
easy to find a domain name these days, but at BetterWebBusiness.com you'll find
that the service will help you with suggestions based on the domain names you
check, and retain those names that you find that are available, allowing you to
continue searching before you choose the one (or more) that you
prefer.
Another thing that I appreciate about
BetterWebBusiness.com is the fact that you can buy your
domain name and hosting at the same place, yet have full control of each.
Experts, including myself, have said that purchasing your domain name from the
company you are also purchasing hosting from is a mistake. But that's only when
you don't have control of them yourself. When you don't have control it creates
enormous problems if you decide to switch web-hosting companies. Many hosting
providers offer free domain names with hosting, however it's not often that you
have full control of them.
I now purchase all of my domain names and
hosting from BetterWebBusiness.com and have been for over 1-1/2 years. I'm very
pleased with the service and uptime.
However, you will find that
there are a lot of choices as to where to host your site and the packages
available. If you are just starting out, a small package would be the best
choice. For instance at
BetterWebBusiness.com you can get hosting with an adequate
amount of space for as little as $3.95 per month. A medium sized package can be
purchased for as little as $8.95 per month. You can even get Virtual and
Dedicated servers there, but that goes beyond the scope of this
article.
You'll find that wherever you can save money to start out, the
better, because there are probably more costs than you realize at first. With a
small web hosting package, the payments are smaller, but so is the space you
are allotted. However, if you are an established business, and already have
clients, it is probably a good idea to purchase one of the larger packages.
Generally you have several choices as to packages. The advantages of the larger
packages are that you get more space for your website, as well as more email
addresses.
|
| |
|
|
This
article is written to provide accurate and authoritative information with
regard to the subject matter covered in it. It is provided with the
understanding that the author and publisher is not engaged in rendering legal,
or other professional services. If legal advice or other expert assistance is
required, the services of a competent professional person should be
sought.
|
|