How To Make A Good Headline For Your Web Sales
Letter
For
those of us who have taken some units of Marketing way back in college, we
should be familiar with the acronym AIDA. AIDA is the heart of every
advertising plan. Simply put, it can be outlined as follows:
A –
win your audience’s Attention
I –
pique your audience’s Interest
D –
create a Desire in your audience for the product you’re
advertising
A –
compel them to Action, so that they may pick up your product
This has
always been the model for advertising campaigns throughout the years. Its
continued practice is testament to how powerful a method it could be. The
first step, however, should not be forgotten. Winning your target
audience’s attention is crucial in determining the success of a potential
sale. If you fail to catch your audience from the get go, then he is as
good as lost, as he could simply surf to another site.
Doing
online business involves a great reliance on words. Words, after all, are
the primary vehicles by which our business message is conveyed. More
often than not, the difference between a successful sale and a failed one is a
matter of the words we have chosen to use.
This is
the reason why sales pages, or sales copies, have emerged as essential tools
for Internet marketers. A scramble for words that sell has dominated the
mental processes of many online businessmen. An effective sales page can
convert visitors into successful sales. Some high priced sales pages even
claim that they have effectuated a conversion rate o 15%, that’s 15 sales
for every 100 unique visitors.
The most
important portion of any sales page is the headline. Using the AIDA
model, the headline is what will win the attention of your readers. It is
what will invite them to read what you have to say, and hopefully, favorably
agree with your proposition.
The
headline has three parts. These are:
-
An introductory statement that is meant to set up
the main headline.
-
The main headline which should concisely and
attractively summarize your offer.
-
A sub-headline that would expound on your main
headline.
To
illustrate, here is an example of all three components in action:
----------
Are You
Tired Of Having To Work For 8 Long Hours A Day For Minimum Pay?
“FINALLY, A BUSINESS FRANCHISE THAT COULD MAKE YOU YOUR OWN BOSS
AND OPEN THE GATES FOR A WHIRLWIND OF EARNINGS FOR YOU AND YOUR
FAMILY!”
By
Enrolling In John Doe’s Revolutionary Affiliate Program, You Will Be Able
To Pre-Sell Proven Blockbuster Products For An 80% Commission!
-----------
Notice
how the promise of monetary rewards has made you interested with the
offer? This is an example of a headline that would create a stir and
conquer the interest of your readers.
Here are
some guidelines to help you write that killer headline.
-
Avoid stylish presentations and witty
attempts. Be direct to the point. You only have a limited time to
capture your readers’ attention, so make the most out of
it!
-
Immediately inform your readers of the benefits
that your offer could give them. This is your selling point, so it would
be wise to immediately hook them with the same.
-
Reserve the biggest fonts in your sales page for
your headline to set it apart from the body. This would also make in
instantaneously recognizable. You could also choose to use a different
color, usually red, for the said headline.
Just in
case you’ll have some difficulties in conjuring a headline that would set
the tone for the rest of your sales page, here are some tried and tested
“templates” that many veteran Internet marketers use:
-
FINALLY, THE BEST KEPT SECRET IN _________________
CAN NOW BE REVEALED, AND YOU’RE INVITED TO A FRONT ROW
SEAT.
-
THIS IS AN OFFER THAT COULD CHANGE YOUR
LIFE!
-
CULLED FROM YEARS OF EXPERIENCE, A POWERFUL METHOD
IN ____________ CAN NOW BE SHARED TO GUARANTEE YOUR SUCCESS!
-
EXPOSED FOR THE VERY FIRST TIME! THE SECRET
OF ____________ REVEALED!
-
DO YOU WANT TO EARN $________ IN JUST _______
DAYS? FINALLY, A POWERFUL SYSTEM THAT HAS SET THE INDUSTRY ON ITS
HEAD!
Coming up with an effective
headline, and an effective sales page for that matter, will take some time and
dedicated practice. But perseverance is often rewarded with success, so
don’t give up and soon enough, you will be able to hone your headline
writing prowess to perfection!
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