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Study Your Site’s Performance Via Hit
Tracking
Knowledge is
power.
And undoubtedly, it is the key to making a substantial fortune
online. Consider these: what if you knew the site your visitors came from
before they arrived at yours, what they were checking out before they took a
look at your pages, and where they went after visiting your place? What if you
knew which of your links were being clicked, how much they were being used, and
how well they are performing? What if you knew which among the pages in your
site attracts the most attention?
Again, knowledge is power and
knowing all these things would lead to better results from your site.
Thankfully, technology has caught up with this highly particular necessity. A
lot of programs have been developed to track your hits with meticulous
accuracy. It is now possible to determine the things we’ve mentioned
above, and more.
Of course, this knowledge would be useless if you
wouldn’t know what to do with it, right? Knowing the statistics that
tracking services could provide can be applied to many things that can improve
the performance of your site.
With a good hit tracking program or
service, you could do a lot of amazing things. Here are some examples:
• You could find the entry sites, or the sites that your visitors last
visited, through a hit tracking program. This would be important for many
reasons. First, you would know which area to focus on with your marketing
campaign. Did most of your visitors come from a particular forum? You could
promote your site there. Did most of your visitors come from a search engine
page? You could intensify your search engine optimization campaign. Did your
visitors come from an articles directory site? Submit more articles then,
because that move is definitely working!
• You could discover
your visitor’s exit sites, or the sites that they would visit after
lingering in your pages. This is important in determining consumer behavior.
Knowing the other things that interest them would allow you to target them as
alternative marketing venues.
• You could spy in your
competition. That’s right! Did a visitor visit a competitor of yours
before or after gracing your site? Did that visitor make a purchase from you?
• You could determine how long a visitor stays in your site. If
he spends a few seconds browsing your pages, there could be a problem. Chances
are, your marketing campaign has been targeting the wrong crowd, so a review of
your pertinent keyword selection is in order. Or perhaps your web design is
unfriendly, hence, you would know when and where to make some adjustments.
• If your site is enrolled with Google AdSense, you could pinpoint
which ads have the highest Click Through Rate, or CTR, and which ones are being
neglected. This knowledge is invaluable, as you could adjust correspondingly
and include the three (Google’s allowable number of ads at one given time)
that could help you earn the most, and block the rest that are just eating up
real estate.
• If you have specific sponsors aside from
AdSense’s assignments, they would love your site as you could easily
adjust their banner or link’s placement and design to produce the highest
CTR possible.
• You’ll get a general feel of the actual flow
of visitors through your pages. You could use this knowledge to tweak your site
and lead your visitors to where you want them to go, instead of merely relying
on where they want to go.
Do avail of a hit tracking program or
service for your site. You’ll never know what you’re missing until
you get to experience the empowering feeling of knowing what goes behind the
scenes of every hit.
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This
article is written to provide accurate and authoritative information with
regard to the subject matter covered in it. It is provided with the
understanding that the author and publisher is not engaged in rendering legal,
or other professional services. If legal advice or other expert assistance is
required, the services of a competent professional person should be
sought.
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