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Plan for Success - Your
HomePage
Your homepage is the
front door to your web site. Your homepage should introduce your customers to
your products or services and convey your company's identity - and it should
inspire people to delve further into your online business.
PLAN FOR
SUCCESS
Before you do anything, get out there and surf the Web.
Think about what you like about other homepages.
After thinking about
what you like, ask yourself these questions:
- What do you want
your homepage to do for your business?
- What are the most
important sections of your online business?
- What goods or
services do you offer? Do you want to highlight them on your
homepage?
- Whom are you trying
to reach?
- Should you write
differently to grab that audience's attention?
- What would engage
the people who use your business?
- How do your
competitors web sites work?
- How often will you
update this page?
- What can you write
that won't seem dated if you can't update it for a week?
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