|
|
|
|
| |
Creating An Effective Squeeze Page For Building
Your Opt-In List
Traffic is the
lifeblood of every online business.
But this is a raw statement.
What would you do with traffic alone? Surely, you would not realize any
profit if your marketing campaign is merely focused on generating visitors for
your website, right? There must be some additional steps other than the
marketing strategies being taught left and right. There must be some ways to
actually convert those visitors into real, actual sales. The technique that
most online businessmen utilize is a squeeze page. A squeeze page is a complete
page of your website that attempts to create interests in your visitors to
transform them into paying customers. Basically, a squeeze page has three
components:
1. A sales page where you could make your readers realize
some needs that they may not know of, as well as introduce your product and the
benefits they could derive from them.
2. A capture system which would
allow you to get your visitors' email addresses so that you can offer them some
packages in the future. Not all of your visitors would decide to make a
purchase, after all, and it is imperative that you do not lose them because of
this. Capturing their contact details for follow-ups would help secure for your
business a pool of possible customers in the coming months.
3. A
payment button to direct your visitors to a payment processing system in the
event that they would decide to make a purchase.
These three components
are all compiled in one single squeeze page, hence the name. By "squeezing" all
these ingredients into one page, you'd make things easier and more convenient
for your visitors. They won't have to navigate through complicated menu
systems. All that they need, and all that you want them to know, can be found
in one page.
But a squeeze page has taken a new, more effective meaning
because of the innovative strategy that quite a number of Internet marketers
have started to employ. Today, a squeeze page refers to a two page setup. The
first page would contain useful information about the subject of your business.
At the end of such a page is a sign-up option, with a reminder that if the
reader would want more information about the said subject, he could simply type
in his email address and he will be updated regularly. Upon sign-up, the reader
would be led to a new page that would contain the bulk of the sales page. This
would provide a humungous boost to your signup rate!
The trick is in
creating a sales page that would be able to convert a lot of people into
successful sales. This primarily lies on how effective your sales page is. Your
sales page is the engine of your squeeze page. Not only will this component
have the most lines of text, it would also provide a great bulk of the content
for your said squeeze page. The words you will use therein, and how you would
formulate your sales copy, are essential in convincing your readers to make a
purchase.
But building your mailing list is also an important goal of
your squeeze page. Your introductory page should be engaging enough to arouse
interest from your readers, and though most of the time, such interest won't be
enough to compel them into buying what you have to offer, it might be
sufficient enough to compel them to leave their email addresses so that you can
contact them in the future, with new offers they might want to own.
But
how exactly would you be able to do this? How exactly could you format your
squeeze page to effectively build your mailing list?
Here are some
suggestions:
>> Personalize your squeeze page. Admittedly, this
would be difficult to do manually, and though you could tinker with your web
page's source code to automate this task, it is not really a task for people
with little to no programming skills. Personalizing your squeeze page according
to the information your visitors would provide is an effective technique to
use. People respond more when they are referred to by their given names. You
might want to avail of read-made programs that would generate personalized
squeeze pages for you."
>> Keep things simple, clean and
organized. A cluttered squeeze page would just be too inconvenient for your
visitors. They might leave such a page as quickly as they would arrive. Follow
the outline below instead:
a) your headline
b) your introductory content
c) your signup box
d) a redirecting script bringing your reader to
the next page
e) your sales page
f) payment option
Try not to jumble
each section with the rest. Your squeeze page must give the impression of order
and ease of use.
>> Use your squeeze page as your website's
landing page, that is, the first page that your visitors would see upon
visiting your website.
Squeeze pages have been hailed as one of the
most revolutionary methods in Internet marketing. A lot of people can't be
wrong, so it would serve you well if you'd decide to test drive this tactic.
|
|
|
This
article is written to provide accurate and authoritative information with
regard to the subject matter covered in it. It is provided with the
understanding that the author and publisher is not engaged in rendering legal,
or other professional services. If legal advice or other expert assistance is
required, the services of a competent professional person should be
sought.
|
|
