The Importance Of Integrating RSS In Your Marketing Campaigns

Gold is in the list, or more specifically, in the mailing list, as many Internet marketers proclaim.  Truly, having a sizable mailing list would only mean good things for your online business.  You’d have a pool of actual people whom you could court to give your products or services a try, and this would give you a sustainable flow of income for a good number of years to come.

If they get to read your messages, that is.

The number one problem that confronts Internet marketers when it comes to following up on captured leads in this day and age is the fact that most emails that are sent out by autoresponders end up being filtered as spam.  Hence, they never arrive at the targeted recipient’s inbox.  Also, some subscribers have actually figured out this marketing ploy, as it is not really a novel tactic and a lot of online businessmen have abused this channel throughout the years by sending useless emails that can only be considered as spam.

If the subscribers don’t get to receive the emails, they won’t get to be exposed to your business message.  Hence, the essence of keeping a mailing list would be lost.  This is a very real concern that should not be neglected, as it does strike a dagger at the very heart of our marketing plans.

Enter RSS, or Real Simple Syndication, or Rich Site Summary, depending on your preference.  To best describe RSS, we could define it as an email plus and plus.  It serves all the purposes of email correspondence, and it boasts of entirely new features to boot!  Let’s take a look at some of the things that make RSS special.

• RSS feeds are delivered straight to your recipient’s desktop.  There is no danger of your message being filtered out as spam.  The recipient must opt to subscribe to your RSS feeds, of course, but this is no different from the system employed for emails, right?

• RSS is easy to master.  All you need is an RSS feed generator, and all your recipients need is an RSS feed reader.  They’d be prompted to download one for free.

• RSS feeds can be generated from blogs, and if utilized correctly, can provide one or more websites with regularly updated content, which would most certainly win the favor of the search engine spiders.

• RSS feeds can be broadcasted to several websites who also have the option of subscribing to the same, and this would mean more exposure for your business message.

• RSS can work the other way, and you could gather new content for your website or websites from RSS feeds generated by others.

With all that’s working for RSS, it’s easy to understand why this medium is slowly becoming the industry standard for conveying an enterprise’s business message.  But that’s not all… the future does look bright for RSS!

Microsoft has realized the growing significance of RSS in the World Wide Web, and the billion dollar empire has promised to integrate an RSS reader for its future versions of Internet Explorer.  This would guarantee that a vast majority of online users would have access to RSS straight from the box.

Additionally, the growing preference for RSS has been acknowledged by two giant search engines, as Yahoo and MSN are now enabling their users to link up with RSS feeds from their generators and their blogs.  But the biggest news of all is that Google, the biggest search engine conglomerate of them all, is now beginning to incorporate RSS, as can be evidenced by new Google AdSense advertising methods.

Though the future looks very bright for RSS, it is making a profound impact in the Internet marketing landscape as of late.  This only proves that even if RSS is considered as the wave of tomorrow, that tomorrow is beginning right now.