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RSS: The New King Of Permission
Marketing
Gold is in your mailing
list.
How many times have you heard this statement before? Undoubtedly,
these words have been used so many times that they have become one of the
verified clichés in Internet marketing. Well, it has become a
cliché because it's true. Much wealth can indeed be derived from your
mailing list. With a mailing list, you won't have to lose visitors who do not
decide to make a purchase on their first visit to your website. You'd be able
to capture their contact details so that you could offer them new packages in
the future. Many times, in fact, and this would give you a rich, perpetual pool
of possible customers.
A follow-up system is generally executed by
email marketing. With the contact details captured, all you have to do is to
send email messages to your subscribers to warm them up for future sales. It
goes without saying, though, that your subscribers should have opted to
subscribe to your mailing list first. This would eliminate the danger of spam
complaints which can lead to the loss of large groups of mailing list members.
This is also the reason why a mailing list or a follow-up system is often
called an opt-in list.
But this conventional method of utilizing your
opt-in list has developed quite a number of disadvantageous consequences in
recent years. Let's take a look at some of them.
>> Some people
forget that they subscribed to your mailing service, hence, they would report
your emails as spam complaints. This would compel the email hosting service to
ban your mail server in their network. Imagine failing to send messages to
people using Yahoo mail, or Gmail, or Hotmail.
>> Your messages
are not guaranteed to reach the recipient's inbox. Spam filters are sometimes
unforgiving. A single usage of a marketing-related word can place your email in
the spam box.
>> Even if your recipient receives your email,
there is no guarantee that he would get to read it. A lot of generic messages
get neglected as Internet users, in general, have become used to receiving
marketing messages from various commercial ventures.
>> Not all
your subscribers would give out their real email address.
>> And
those subscribers who would give real email addresses might use one which they
seldom check. People, at the average, have more than one email accounts.
These concerns have prompted Internet marketers to look for alternative
methods that would work the same way. Permissive marketing through emails is
fraught with so many perils that a search for better options was necessitated.
Enter Real Simple Syndication, or RSS. RSS is slowly becoming the
industry standard for message conveyance. It is predicted that by 2010, 87% of
Internet users would be using RSS for their message delivery needs.
RSS
is not that hard to understand. It's a technology that allows you to send and
receive messages in real time. Messages will be delivered straight to the
recipient's desktop, completely eliminating the danger of being filtered out as
spam. The fact that RSS feeds would be delivered in real time only means that
recipients would immediately be able to read the messages that will be sent.
For the Internet marketer who has been searching for a solution to the
problems of email marketing, RSS has become a very lucrative option. RSS 2.0
technology, for example, has found various uses in the advertising game. RSS
2.0 allows the RSS marketer to send highly compressed audio and video files,
which will not alienate users with slower connections. Blogs or web logs, which
have been potent weapons for online businessmen, have found new life with RSS.
Blog entries can easily be generated as RSS feeds, further streamlining message
delivery.
RSS is likewise easy to set up. All you would need is an RSS
feed generator, which can be downloaded from the World Wide Web. Your
recipients would need an RSS feed reader, but if they don't have one, they'll
be prompted to download the program for free.
In an industry that is
predominated by a race for the next big thing, it is important to stay ahead of
the pack. With RSS, it is safe to say that the next big thing has arrived. So
hop aboard the bandwagon and arm yourself with the tool that would help you
conquer tomorrow.
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This
article is written to provide accurate and authoritative information with
regard to the subject matter covered in it. It is provided with the
understanding that the author and publisher is not engaged in rendering legal,
or other professional services. If legal advice or other expert assistance is
required, the services of a competent professional person should be
sought.
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