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What is Web 2.0 and Social Media?

I'm really glad you asked that question because if you're interested in keeping up with what's happening online, whether for business or personal reasons, you need to know about web 2.0 and social media.

If you think about it this way, the Internet as you've known it is like Web 1.0, you can relate to the fact that the web is pretty much a one-way conversation with little actual interaction. Web 2.0 is the technology behind Social Media which is a two-way conversation, where there is a lot of interaction.

MySpace and Facebook are online communities, which are social media platforms. These are kids, teenagers and adults producing web pages online. Did you know that 41% of MySpace users are over the age of 35? It's not just for kids! And MySpace gets anywhere between 100,000 and 250,000 new members every week! At last report, they had more than 51 million members in the U.S., and 100's of millions throughout the world.

Social media is also where Internet users produce a lot of what's online, not just web designers, Internet marketers, web savvy individuals, but people in all walks of life and in all levels of web knowledge.

Bookmarking sites are another example of user generated content. Such sites as Digg.com. There's also sites such as Tweeter.com, StumbleUpon.com and still hundreds of others. Some are definitely more worthwhile, and we'll talk about that later.

Web 2.0 is what is making it possible for the average Internet person to become involved in the creation end of things. There's social communities, such as my lenses on Squidoo.com. And, no it's not because I know how to build web pages, there are over 350,000 lenses there.

YouTube is also social media because you can rate a video, share it with others easily, and even use the video elsewhere. Did you know that YouTube has more visitors than Google?

Blogs are becoming more social, too, because they have opened them up to comments, and even want you to comment and become involved with the posts.

I'm sure you've heard of Wiki's, such as Wikipedia, it's been around a long time, but not a lot of people know how to get involved. But there are many Wiki's that have come about that have made it much easier to become a contributing member, with little to no knowledge of how a web page is made.

So, why is Web 2.0 and Social Media important to your online future? We'll be discussing that very soon.

I've recently been contracted by a corporation to run their web strategy and the primary focus will be social media marketing. I've started a blog to document the steps and techniques I'll be using for this contract. If you want to follow along and keep up with what I'm doing for them, just fill in the form below. I will also keep you up to date with more offerings and information about Internet Marketing strategies.


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This article is written to provide accurate and authoritative information with regard to the subject matter covered in it. It is provided with the understanding that the author and publisher is not engaged in rendering legal, or other professional services. If legal advice or other expert assistance is required, the services of a competent professional person should be sought.

 
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