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5 Must Have Questions In A Sales
Letter
People have included all
kinds of sales pitch in their sales letter but sometimes still wouldn't achieve
the results they want. The importance of a sales letter is likened to having a
shop to sell cars. If the looks of your shop isn't delivering a good
impression, no one will be going to buy your cars.
Thus, you must make
sure that your sales letter have answers to the most basic questions, and
instill interest in your visitors towards your product just with these five
specific questions:
1. What's in it for me? The number one rule of
salesmanship - people only buy for one reason, which is for getting the results
from a product, what they will receive out of it. To achieve this, you must be
quick in catching their attention since the beginning with your headline.
Create a very convincing headline and tell your visitors what they will get in
one shot through your headline.
2. How will my life be better? This is
where you have to understand the emotional appeals that attract your prospects
like moths to a flame. Do they want to become richer, smarter, better looking,
thinner or more popular? Do they want to save time, money or effort? Study your
niche market until you know what emotional buttons to push and you'll see a
huge increase in your sales instantly. Use their desires to attract themselves,
that's where you will get them nodding their heads and continue reading right
until the end.
3. Why should I trust you? People are skeptical when it
requires them to take out their wallets in order to buy a certain product. You
need to clear their doubts by providing positive testimonials from your
previous customers and emphasize the benefits of your product. If you don't
have testimonials for your product, search for forums related to your niche and
offer to give a complimentary copy in exchange for a testimonial - usually you
will get a hot response in no time.
4. What will happen if I say no?
You are not going to let them say no, that's it. Remind them about the problems
that they are having, the frustrations, how much money will they lose, or how
sad their lives are currently - and tell them how they can change all of them
in one shot, just by a small investment in your product.
5. Will I be
stuck with your product? This is where you seal the deal. Tell them that you
provide a 100% satisfaction guarantee, they must get it now. The most important
thing is to make them buy, and the rest depends on their choices. 70% of the
people who purchase a product will not refund it unless they have seen
something similar before or they've planned to only "borrow" it since the
beginning.
When you have all these points to answer your prospects'
questions in your sales letter, not only will you gain an unfair advantage over
your competition but also let your prospect know that you care about their
problems and you have the solution that they need.
To Your
Success,
Deb
(www.mywebgal.com)
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This
article is written to provide accurate and authoritative information with
regard to the subject matter covered in it. It is provided with the
understanding that the author and publisher is not engaged in rendering legal,
or other professional services. If legal advice or other expert assistance is
required, the services of a competent professional person should be
sought.
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